A global rebrand to unify, clarify, and inspire action for sustainable cities.

WWF Cities is a growing platform for city-focused climate action, engaging local governments and urban citizens across the globe.

As the initiative expanded and WWF's global brand evolved, it needed a clearer identity to tie together its projects—like the One Planet City Challenge and We Love Cities—and communicate its leadership in sustainable urban transformation.

In collaboration with the fantastic WWF team, Superworld led the rebranding process, developing a unified brand experience that combined WWF’s global identity with a bold, fresh visual and verbal expression.

The new concept clarified naming across sub-projects, established a dynamic tone of voice, and introduced a flexible graphic system that works across reports, presentations, events, and digital platforms.

The new identity is now fueling initiatives that engage 500+ cities across 50+ countries and hundreds of millions of citizens worldwide—supporting urban leaders and local communities to co-create the cities of the future.

From the global style guide to logos, presentation templates and campaign materials, the new identity helps WWF speak with one strong, cohesive voice across the world.

🔗 See WWF Cities brand in action: https://panda.org/cities