Let's celebrate and shape more lovable, sustainable cities.

As part of WWF’s One Planet City Challenge, the We Love Cities campaign invites citizens to vote, share ideas, and inspire urban change.

Superworld's Erik Rosin has been engaged in the campaign since 2013 (initially at Futerra), helping to shape its overall strategy, creative direction, messaging, branding, and design—including designing hundreds of local city symbols.

Over the years we've helped the amazing team at WWF evolve the tone of voice, design, community engagement tactics, and align global messaging with local adaptation worldwide.

We’ve also led the strategy and creative direction of several versions of the website—most recently the one designed and developed by Adeprimo.

The campaign has reached over 800 million people, engaged more than 12 million citizens, and gathered 250,000+ improvement suggestions for participating cities. It continues to spark meaningful dialogue and encourage real change—city by city, voice by voice.

🔗 Check out the campaign website here: https://welovecities.org

🔗 Learn more about the campaign on WWF's site: https://superworld.me/wlc