A refreshed identity for one of Sweden's most trusted certifications.

Svenskt Sigill is one of Sweden’s most recognized environmental labels, with 75–80% consumer recognition. It certifies a vast array of products—from cucumbers and tomatoes to meat and flowers—ensuring they meet high standards for safety, quality, and sustainability.

At Futerra, a new brand strategy and positioning were developed to enhance clarity and emotional connection across the Sigill brand family. Superworld's Erik Rosin (then at Futerra) led the design execution—creating the brand book and visual assets that brought the strategy to life.

From logotypes and typography to color palettes, tone of voice, and imagery, we developed a cohesive identity that empowered producers to communicate with pride and enabled consumers to make more informed choices.

The refreshed design brought tradition and innovation together—building trust and relevance in a shifting market.