Let's co-create a vibrant, sustainable archipelago.

Pelago was a cross-sector initiative bringing together municipalities, researchers, businesses, and citizens to co-create the future of Sweden’s archipelago. The aim: a thriving, sustainable island society built on innovation, collaboration, and long-term stewardship.

The project was developed as a Vinnova-funded testbed for new solutions and partnerships, led by Värmdö municipality together with KTH, Skärgårdsstiftelsen, Ecoloop.

Superworld created the communication strategy and plan, brand, website, and communication assets and helped launch the initiative. Together with the amazing Pelago team, we developed a unifying narrative, created clear messaging for multiple stakeholder groups, and crafted a visual identity rooted in inspiration, collaboration, trust, and action.

Pelago became a hub for dialogue and experimentation, with positive feedback from both public sector leaders and island residents. The initiative strengthened local engagement, supported pilot projects, and sparked new partnerships for a more sustainable future in the archipelago.