A playful campaign to help families fall in love with Swedish nature.

As part of WWF’s Swedish Nature summer campaign, Superworld helped create Nature Bingo—a colorful, child-friendly game that invites families to explore Swedish biodiversity with fresh eyes.

From wood ants to sea eagles, the game highlights some of Sweden’s most iconic—and sometimes overlooked—species through curiosity and play.

In collaboration with the fantastic team at WWF, Superworld led the creative process, developing the visual identity, design, and copy for the game.

We created three themed bingo boards: City, Forest, and Archipelago, each featuring nine photo-based species and short, friendly texts written for both kids and adults.

Nature Bingo was distributed through WWF’s digital channels as printable PDFs and mobile-friendly images—perfect for nature walks, picnics, and everyday outdoor adventures.

The result? A light, joyful entry point into the magic of nature and the importance of species protection for the whole family.

Photo credits:

🦌 Deer © Ola Jennersten / WWF-Sweden

🐦‍⬛ Blackbird © Germund Sellgren / WWF-Sweden

🐿️ Squirrel © Ola Jennersten / WWF-Sweden

🦅 Sea eagle © Ola Jennersten / WWF-Sweden

🌾 Beaked parsley © Germund Sellgren / WWF-Sweden