A sustainability training that's actually fun.

How do you turn a sustainability strategy into something employees actually want to engage with?

Bulldog by Mirka is a Trivial Pursuit-style board game that helps teams explore sustainability through curiosity, collaboration, and a healthy dose of competition.

Erik Rosin (then at Futerra) co-led the strategic and creative development of the game—from naming and storytelling to card structure, content categories, and tone of voice.

The game features six types of question cards inspired by Mirka’s Clean Commitments strategy and broader global sustainability themes, blending facts, reflection, and real-world relevance. Bonus Bulldog cards unlock discussion and creativity through open-ended challenges.

With Bulldog, Mirka created a learning experience that’s lively, meaningful, and deeply connected to its core values. It’s been used internally to spark dialogue and boost sustainability engagement across the organization.

A simple idea, smartly done—and proof that sustainability can be as engaging as it is essential.