Exploring AI’s potential for accelerating deep sustainability shifts.

AI is advancing at unprecedented speed—and with the right focus, it could become a key driver of the green transformation. But to truly unlock this potential, we must direct its power toward the social and systemic barriers that slow progress.

WWF Sweden and AI Sweden commissioned this pre-study to explore where AI can offer the greatest leverage for sustainability. Based on insights from 35 experts across academia, business, and civil society, the report highlights high-impact opportunities—from improving information quality and reducing polarization to transforming food systems and enabling legal innovation.

Together with the fantastic team at WWF, Superworld helped shape the communication strategy and plan, co-developed the content, led the visual design, and supported the launch.

We built the messaging around three core ideas: AI’s unique potential, the importance of leverage, and the need for leadership.

Designed to be accessible, inspiring, and actionable, the report was tailored to decision-makers, partners, and sustainability leaders.

Shared across WWF’s channels, the initiative received strong feedback from target audiences and is now serving as a springboard for new collaborations and funding opportunities focused on AI for good.

🔗 Link to the full pre-study: https://superworld.me/ai

📷 Cover photo credit: © Diego Martin / Stocksy